Job Description

Who We Are

Parenting isn't picture-perfect. It's messy, hilarious, exhausting, and life-changing — sometimes all before noon. That's where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don't shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn's leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we're helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking an E-Commerce Manager to join our Digital & E-commerce team based in Miami, FL. Reporting to the VP, E-commerce & Media Strategy, this role is responsible for executing and optimizing our e-commerce presence across key retail partners and owned channels, with a primary focus on the U.S. market. The ideal candidate brings strong operational rigor, a sharp eye for digital shelf excellence, and a proactive, problem-solving mindset. This individual will thrive in a fast-paced, entrepreneurial environment and play a key role in driving conversion, protecting brand equity, and scaling best-in-class e-commerce execution.

Responsibilities:

• Own end-to-end product setup and maintenance across all e-commerce retailers, ensuring accuracy, completeness, and timeliness
• Manage and optimize product detail pages (PDPs) to improve conversion, content quality, and discoverability across key U.S. retail partners
• Monitor and enforce Minimum Advertised Price (MAP) compliance; identify and escalate unauthorized third-party sellers
• Proactively identify and mitigate counterfeit activity by managing IP tracking tools and monitoring online marketplaces
• Conduct regular site audits across major retail partners to ensure best-in-class execution and full utilization of retailer-specific digital capabilities
• Plan, launch, and optimize paid media campaigns across retailer platforms (e.g., Amazon, Walmart, Target), driving traffic and conversion
• Partner with Marketing, Creative, and Product teams to develop and refresh enhanced content, including A+ content, brand stores, and video assets
• Collaborate with Web and UX teams to continuously improve Frida’s owned e-commerce experience (Shopify), enhancing usability and conversion
• Troubleshoot and resolve retailer issues by managing support tickets and ensuring timely resolution
• Execute promotional plans, ensuring accurate setup, alignment with inventory, and flawless execution during key events
• Maintain up-to-date compliance documentation and ensure adherence to retailer requirements
• Track, analyze, and report on key e-commerce performance metrics; identify opportunities to improve conversion and sales
• Develop and implement best practices across platforms to continuously improve digital shelf performance and operational efficiency
• Support additional e-commerce initiatives and cross-functional projects as the business evolves

What You Will Need

• Bachelor’s Degree in Business, Marketing, or a related field
• 3–5+ years of experience in e-commerce, preferably within CPG or a high-growth consumer brand
• Hands-on experience with Amazon (Vendor Central and/or Seller Central) and other major U.S. online retailers
• Experience with Shopify or other DTC platforms preferred
• Strong understanding of digital shelf fundamentals, PDP optimization, and online merchandising
• Experience managing retailer media platforms (e.g., Amazon Ads, Walmart Connect) is a plus
• Advanced proficiency in Microsoft Excel and PowerPoint; comfortable working with data to drive decisions
• Ability to work in a fast-paced environment in which requirements & priorities constantly change
• Excellent written and verbal communication
• Strong organizational and multi-tasking skills with high attention to detail
• A self-starter with an ability to complete tasks both independently and collaboratively as part of a team

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

We offer a comprehensive and thoughtfully designed benefits package to support our employees:

• Robust health benefits including:
• Comprehensive medical, vision, and dental plan options
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
• Pregnancy and parental leave
• Weekly wellness programming in-office
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy:

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to frida.hr@frida.com or cyber@frida.com . Your safety and privacy is our priority.

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