Job Description

Role Description

The Director, SEO Content is responsible for melding the worlds of SEO strategy with high-caliber content creation. This role is dedicated to spearheading our content-driven SEO initiatives, managing a team of SEO content writers, and ensuring the production of compelling, optimized, and results-driven content.

• Direct and supervise the entire SEO Content team, ensuring consistent and top-tier product delivery.
• Design, develop, and refine our SEO content strategy, ensuring alignment with broader SEO goals and company objectives.
• Ensure accurate metrics are consistently reported and reviewed to monitor client sentiment, optimize client satisfaction, and foster trust in our service delivery capabilities.
• Approach processes with scale and future acquisitions in mind, becoming adept at data analysis, tech trends, and pattern recognition to identify and implement efficiencies and scalable solutions.
• Work with other Division Leaders, having necessary conversations, and executing on standards.
• Lead and develop a team of professionals, fostering a culture of excellence, collaboration, and continuous learning.
• Provide mentorship, conduct evaluations, and motivate team members to enhance team performance and individual growth.
• Work with Directors & Talent Management Director to create coaching and training programs.
• Conduct regular 1:1 meetings and annual performance reviews with direct reports, providing constructive feedback and setting goals for continuous professional development.
• Collaborate with sales to create and maintain comprehensive explainer materials to support the sales team.
• Implement, monitor, and refine quality assurance processes to ensure all output meets the company's high standards and client expectations.
• Work closely with other departments and directors to ensure comprehensive service integration.
• Create, refine, and document comprehensive SEO content processes that drive efficiency, consistency, and top-tier results.
• Develop training modules and conduct sessions to ensure all team members are well-versed and compliant with newly established processes.
• Monitor and evaluate the effectiveness of implemented processes, making adjustments as necessary.
• Establish a system for receiving feedback on existing processes for regular refinement.
• Stay passionate about the latest digital marketing trends, including Google algorithm shifts and industry updates.
• Other duties, as assigned.

Qualifications

• 10+ years of digital marketing experience.
• 6+ years leading teams to organizational success.
• Experience with data analysis and technology.
• Experience with resource planning, execution, and management.
• Strong leadership and managerial skills, with experience guiding specialized teams.
• Comprehensive understanding of SEO best practices, tools, and analytics platforms as they relate to content.
• Strong command over content strategy, creation, and optimization.
• Demonstrated ability to balance creative and technical aspects of content-driven SEO campaigns.
• A collaborative and accountable leader.
• Initiative-driven and goal-oriented.
• Resourceful and innovative problem solver.
• Ability to stay focused in demanding situations.
• Proficient in written, verbal, and visual communication.

Benefits

• High-character, fun, and cohesive work culture.
• Competitive base salary.
• PTO that is genuinely encouraged.
• Affordable, low-deductible health insurance plans.
• Supplemental benefits, including employer-paid life insurance, short & long term disability insurance.
• 401k with company match.
• Remote work flexibility.
• Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback.
• Professional/individual development stipend.
• Salary Description: $92,000 - $120,000.

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