We are seeking a Campaign Marketing Specialist to join our growing team! You'll be a key player in strategizing, planning, and executing marketing campaigns and follow-up activities in partnership with internal stakeholders, including content creation and marketing activities such as events, conferences, webinars, and whitepapers. This role thrives in a fast-moving environment with many stakeholders, working closely with the Bounteous business development team and practice leaders to grow relationships in key verticals and drive marketing-qualified leads.
Responsibilities:
Support marketing initiatives with the planning, execution, and tracking of programs such as email campaigns, events, social media, and content marketing for key enterprise service offerings
Generate leads and opportunities through high-quality marketing events such as conferences, webinars, and in-market events
Perform post-event outreach, follow-ups, and recaps
Develop content and perform outreach to drive event attendance, in collaboration with internal stakeholders and external partners
Highlight joint offerings and success stories by coordinating press releases, case studies, sales materials, award applications, and other marketing collateral
Maintain content calendars and collaborate with product SMEs on blogs and white papers
Continuously test, learn, and optimize programs with the latest AI tools, and update workflows to improve performance and ROI
Establish a regular reporting cadence with stakeholders to communicate campaign results, measure performance against goals, and align on next steps
Identify industry trends and review analyst reports to share insights with the broader team
Cultivate ongoing knowledge of digital transformation and technology trends
Coordinate with external partner stakeholders and representatives as needed to support joint marketing activities
Become well-versed in Bounteous solution offerings, services, and capabilities
Preferred Experience:
2–5 years in digital transformation consulting or a digital agency, ideally in a fast-paced environment managing many stakeholders at once
Experience driving leads and planning marketing activities
Exceptional written and verbal communication skills
Great project management skills
Strong interpersonal skills and ability to build relationships internally and with partner/sales contacts
Highly organized with strong attention to detail
Excellent computer skills, including Excel and PowerPoint
Experience withAnthropic'sClaude and OpenAI's ChatGPT, among other AI tools
Knowledge of email marketing and web analytics is preferred
Marketing, business, or communications degree preferred
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