Job Description

Role Description

The Associate Director, SEO will provide process, strategic leadership, and oversight for the organic services channel of Amsive. The Associate Director will primarily support resource development and management with the goal of increasing growth, retention, and efficiency. You will also support strategy and business development for Amsive’s organic services and assist in the day-to-day management of individual SEO programs or projects to ensure performance and profitability.

While this role's primary focus is SEO, you will work closely with our Director of AEO/GEO to incorporate AI search recommendations into client strategies as part of a holistic approach to organic visibility.

Qualifications

• 7+ years of experience in organic search engine marketing, agency experience preferred
• Expert ability to plan and execute strategically to drive growth for both our clients and the company
• Proven team leadership and management experience with ability to grow direct reports
• Excellent interpersonal skills with ability to interact with people at all levels of an organization
• Strong project management and organization skills, ability to prioritize and manage multiple teams and projects
• Excellent verbal and written communication skills, with proven ability to speak and write persuasively
• Strong proficiency in the Microsoft Office Suite: particularly Excel and PowerPoint
• Expert knowledge of standard and enterprise SEO tools, including GA4, Google Search Console, enterprise crawlers such as Botify, Screaming Frog, Content King, Moz, Conductor Searchlight, BrightEdge, SEMrush, Ahrefs, etc.
• Proficiency in HTML preferred

Requirements

• Oversee, advise, or assist in management of key accounts by building client relationships and managing project delivery
• Support business development team on RFP’s, provide strategy PowerPoint presentations, and written proposals
• Provide guidance through strategic and tactical input to team members for successful execution of SEO program or projects
• Analyze performance data and help develop key insights for quarterly and annual business reviews for key accounts
• Work closely with Account Directors and Strategists for SEO strategy alignment with client goals
• Work closely with our Director of AEO/GEO to implement AI search recommendations alongside SEO strategy
• Support execution of strategies as needed for SEO clients
• Review proposals and SOWs to ensure accurate scoping before approval and delivery to clients
• Ensure accurate account resource time tracking across the organic services Channel
• Directly manage 2+ SEO strategists of varying levels and oversee the respective teams reporting to those strategists
• Develop and curate training curriculum and materials in partnership with other Associate Directors
• Ensure timely interim and annual reviews are executed for all team members
• Participate in company huddles and/or cross channel trainings as an SEO subject matter expert
• Support Channel and company hiring activities, conduct interviews and document evaluations as needed
• Oversee procurement and management of external organic services contractors and freelancers
• Contribute to organic search thought leadership, innovation, process improvement initiatives

Benefits

• Salary starting at $100,000/yr, based on skills and experience
• Paid time off that includes Unlimited Vacation Time, Annual Sick Days, Mental Health Days, and Holidays
• Dental, Vision, and Health Insurance
• 401(k) with a company match program
• Paid Parental Leave

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